Why are most children's amusement parks located in shopping malls?

People who frequently visit shopping malls will notice that several indoor children's parks can be found in those comprehensive shopping areas with high customer traffic and numerous business brands. Just from this aspect, it can be inferred that shopping malls are highly confident in the attraction ability of children's parks and welcome various play forms of children's parks to settle in. Besides, what other reasons cause the investment focus of children's parks to be placed in shopping malls? These factors might help you find the answers.

1.Concentrated demand groups.

 Shopping malls introduce children's parks to attract visitors, and children's parks can also benefit from the huge traffic flow as they are located in shopping malls. Especially in business districts with diverse offerings, there are numerous daily entertainment options, which attract many families to come and have fun. Thus, the number of children is relatively large, making it easier to draw in customers and achieve better sales.

2.Consumption power. 

Generally, people who come to shopping malls for consumption have a decent consumption level. Apart from some who come just for the fun, most people visiting shopping malls indicate that they can accept the pricing of goods here. Therefore, children's parks in such locations usually have a considerable number of visitors. Considering the consumption level of this area, the ticket price of the children's park is more acceptable.

3.Changes in consumption concepts. 

In the past, people were mostly concerned with meeting basic needs such as food and clothing, and family expenses mainly focused on necessities like food, clothing, housing, and transportation. Nowadays, as people's income levels continue to rise, there are more demands and pursuits. Especially with the country's support for the birth policy, parents pay greater attention to the cultivation of the next generation, and many parents are willing to invest more money in their children. As a result, the children's industry has gained popularity, and many parents will take their children to the children's park for play during their leisure time, which has become a common practice.

In response to the changes of the times, people's needs and perceptions have improved, and there are more ideas and expectations for the nurturing of the next generation. Therefore, it is possible to create vast profit space for projects like children's parks, and the project has also achieved greater development. The above factors generally indicate that the development of children's parks is a product of the times and it also shows that the future development trend is in this direction.

Zhejiang Qiaoqiao Education Technology Co., Ltd.（indoor playground manufacturer)provides professional guidance to partners, including feasibility analysis, investment analysis, business district analysis, site selection plans, and store designs. These guides have simplified operations, making them worry-free.