Author: June pan Publish Time: 2024-07-30 Origin: Site
In the increasingly mature children's park industry, the park's revenue is no longer solely dependent on ticket sales. Currently, the profit models of children's parks mainly encompass ticket revenue for the children's park, sales revenue from toys and snacks in indoor children's parks, rental revenue from stalls in indoor children's parks, and more. Let's delve into the specific implementations:
The primary source of profit for children's parks is ticket sales. Based on different age groups and the degree of wear and tear on park facilities, prices can be differentiated by age. Adults could be admitted for free, and parents can be provided with a resting area equipped with Wi-Fi and sofa seats. This ensures both adults and children can unwind.
Children's park membership cards come in various forms such as monthly, half-yearly, and annual cards, depending on the park's actual situation. After applying for the card, members can enjoy discounts ranging from 70% to 90% off the single ticket price. Alternatively, members can pay a one-time fee for half a year to a year, and enjoy discounts of 75% to 80% on single play prices. Some children's parks may charge a processing fee for membership cards, typically around $5 to $10. Another type of membership card is the frequency card and time card. Frequency cards can usually be divided into several levels, like $200 for 10 times or $300 for 20 times. Time cards are generally classified into several levels, such as $50 for 1 hour or $100 for 8 hours (actual implementation depends on the actual conditions).
Many children's parks no longer rely solely on tickets or membership cards for profits. In the vacant areas of the park, areas for selling snacks and small toys can be established. These areas mainly generate profits from toys, while snacks mainly attract children. Most children who come to the stalls buy snacks but notice the toys while doing so. This achieves the intended purpose. Since the profit margin of snacks is relatively low and the return is small, toys are a different story. Toys have low costs, high profits, high returns, and are not prone to overstocking. Another aspect is that consumers bring their children here mainly to save money. If we sell overly expensive toys, children might throw tantrums to buy them. Instead of undermining our business, we can shift our thinking and sell some educational puzzles, building blocks, and assembly toys. This type of toy costs only a few dozen yuan, which is not expensive and can cultivate children's hands-on ability, within the tolerance of parents.
Most children's parks require children to wear special or regulation-compliant socks to enter the park, and there are sales counters for toys and other souvenirs in the changing and waiting areas of the amusement park. The sales revenue of socks and souvenirs also contributes to the profit of indoor children's amusement parks.
There are numerous other sources of income in children's parks, and their added value has significant potential for improvement. Many children's parks organize activities like photo commemorations and parent-child activities, which can be costly. An increasing number of children's parks have collaborated with early childhood education institutions to offer parent-child training courses, children's career experience classes, and more.
By not overly relying on ticket income and making rational use of the profit model of each space in the children's park, it is a feasible approach to increase the park's profit and maximize its interests more easily.
Zhejiang Qiaoqiao Education Technology Co., Ltd.（indoor playground manufacturer)provides professional guidance to partners, including feasibility analysis, investment analysis, business district analysis, site selection plans, and store designs. These guides have simplified operations, making them worry-free.
