What factors must be known for opening a children's playground in the mall atrium?

As a professional company that has been deeply involved in the field of children's playgrounds for many years, regarding the project of investing in a children's playground in the atrium of a shopping mall, the following are some of our suggestions and analyses:

A.Mall:

1.Mall traffic and passenger flow characteristics: This includes the passenger flow volume on weekdays and holidays, as well as the age range and consumption capacity of the main customer groups. This will directly affect the potential customer source of the playground. For example, if the mall mainly attracts young families, then the children's playground may have more development opportunities.

2.Mall positioning and brand image: High-end malls may require higher-quality and more distinctive children's playgrounds to match, while mid-to-low-end malls need to consider cost and price positioning.

3.Mall rent and charging mode: Understand the rent level, payment method, whether there are additional fees such as property fees, and the rent adjustment policy. Mall management regulations and restrictions: Such as decoration requirements, business hours restrictions, advertising regulations, etc.

B.Children's Playground:

1.Selection and layout of amusement facilities: According to the size and shape of the atrium space, reasonably select amusement facilities suitable for children of different age groups, and ensure a safe and reasonable layout to facilitate children's play and parents' supervision.

2.Safety and hygiene standards: Establish strict safety measures and hygiene cleaning systems to ensure children's safety and health during play. For example, regularly check the safety of amusement facilities and use environmentally friendly cleaning supplies.

3.Staffing and service quality: Recruit sufficient and professionally trained staff to provide high-quality services, including guiding children and answering parents' questions.

4.Characteristics and differentiation: Create a unique theme or special project to distinguish from other playgrounds in the mall or the surrounding area and attract more customers.

C.Market and Competition:

1..Situation of surrounding competitors: Understand the location, scale, business items and price strategies of other children's playgrounds nearby, and analyze your own competitive advantages.

2.Market demand and trends: Study the current demand hotspots and development trends in the children's amusement market to adjust business strategies and update amusement projects in a timely manner.

D.Laws and Regulations:

1..Handle relevant business licenses and operation permits: Ensure legal and compliant operation.

2.Understand the regulatory requirements in terms of fire safety, environmental protection, etc.: Equip facilities and set up the venue in accordance with regulations.

E.Operation Mode

1..Self-operation mode: Personally and comprehensively manage the daily operation and management affairs of the playground, strictly control every link, be committed to providing high-quality services, and fully guarantee customers an excellent experience. In this mode, business strategies can be adjusted quickly and flexibly according to the actual situation, and respond to and meet the diverse needs of customers in a timely manner. However, this requires a lot of time and energy, and has high requirements for the operator's comprehensive ability and resource allocation ability.

2.Franchise mode: Choose to cooperate with well-known brands in the industry, and fully leverage their rich operation experience, mature management system, and high-quality and competitively priced products. In this way, many detours can be avoided on the road of entrepreneurship, business risks can be reduced, and profits can be achieved more quickly. However, it should be noted that the franchise mode may require payment of a certain amount of franchise fees, and may be subject to the constraints and restrictions of the brand in some aspects of operation.