How to build a profitable indoor playground for children-part 2 ？

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6. Off-season discount promotion

The children's amusement industry, especially the amusement park type, is influenced by weather and seasonal climate, with distinct off-seasons and peak seasons. When the passenger flow is low and the equipment utilization rate is not high, the children's indoor theme park can adopt a ticket discount strategy to draw parents with their children. Parents are lured by the ticket discount, but the consumption on entertainment or children's products may not necessarily decline. This is another marketing tactic to stimulate tourists' consumption desire. A lot of evidence shows that the off-season ticket discount promotion can effectively ease the situation of reduced off-season turnover.

7. Enrichment of festival promotion activities

Festival promotion techniques are common in department stores, large shopping malls or large shopping centers. Children's indoor theme parks can also apply this in marketing, as festivals are ideal for children to have fun. According to relevant reports, in terms of the consumption structure of the children's market, tickets account for about 50%, and other consumption makes up about 50%. Seizing festivals to promote products or tickets can drive the consumption of non-ticket products. Various festival promotions will surely bring more profits to children's indoor theme parks.

8. Successful marketing strategy planning

After large-scale construction, the competition among children's indoor theme parks has become intense. To create a unique image, build popularity, attract more tourists, and stand out from the competition, a comprehensive and unique marketing strategy planning is essential. The marketing strategy planning should be all-round and holistic, considering all aspects of the operation of children's indoor theme parks. For instance, the differences between off-season and peak season – how to outperform competitors and gain more market share in the peak season; what measures to take in the off-season to reduce equipment idleness and increase operating income; the choice of advertising media should be close to the interests of consumer groups; the planning of marketing activities should be rich and distinctive. These are all elements that should be fully considered in marketing strategy planning.

9. Marketing business development

If a good children's amusement park wants to operate for a long time, it must have its own characteristics, be keen on the market, and understand children's needs. It's necessary to use novel equipment and visually impactful products to catch children's attention, highlighting product personalization and its own competitiveness. Therefore, whether it's an investor or an operator, doing a good job in promoting children's parks is the key to obtaining benefits. Good promotion plans include: free experience on special holidays, holiday promotions, theme activities and store celebrations, cooperation with good institutions, schools, tourist areas, rewarding children's growth files and shopping malls.

10. Post-promotion highlights personality

Although children's indoor theme parks often have joint marketing with kindergartens, they should also open their own marketing channels for business marketing and development. Children's indoor theme park is a unique children's amusement project. It can easily package products or combine with other industries to expand its marketing business and accessibility of marketing channels.

If a children's indoor theme park has developed to a certain scale, has high quality and a good store image, it already possesses an intangible asset. It's necessary to make good use of this asset and combine it with other industries and formats to develop related businesses. On one hand, it can create image advertising for the store, and on the other hand, it can also develop related derivative products. It can also conduct joint marketing with other brand products and consider cooperation with related industries to achieve a win-win or multi-win outcome.