How can indoor sports parks quickly recover funds and increase members’ willingness to play?

In today's fiercely competitive sports and entertainment market, one of the major challenges that indoor sports park investors encounter is how to recoup their investment promptly and achieve profitability. To address this pain point, we can offer a comprehensive range of membership card types. The aim is to attract a continuous stream of customers and enhance customer stickiness, thereby bringing investors a stable and rapid cash flow. Ranging from long-term annual cards to flexible single-use cards, each membership card is a result of our profound understanding of customer needs and our commitment to creating value for investors. Let's delve into how these membership card types hold the key to the success of indoor sports parks. Membership cards come in diverse forms to accommodate different usage scenarios and customer requirements. We have two primary types of membership cards: physical cards and virtual cards.

1. Physical indoor park membership cards The physical membership card is a traditional and commemorative option. It's not only suitable as a gift but also gives a sense of belonging and identity to the cardholder. The tangible nature of the physical card makes it an item that customers cherish and display, strengthening customers' recognition of the brand. At the same time, for the store itself, it can also bring highly valuable publicity and promotion to the brand.

2. Virtual indoor park membership cards The virtual membership card is a modern and efficient choice. It encompasses various authentication forms such as chip cards, mobile phone numbers, WeChat memberships, ID cards, faces, fingerprints, and more, which have been widely utilized in our indoor park operations. The advantage of virtual membership cards lies in their convenience - customers can effortlessly log in, query, and bind online in a convenient virtual manner without having to carry physical cards and without worrying about the physical loss of the cards. Additionally, virtual cards also support instant updates and push the latest offers, providing customers with a more personalized service experience. In terms of experience, this method has become the preferred choice for over 90% of stores.

Next, let's take a more in-depth look at the various types of membership cards that are actually operated and promoted by our indoor park stores.

A. Indoor park time card type Based on different time lengths, we provide annual cards, quarterly cards, and monthly cards to meet the needs of customers in various time periods. Moreover, we also have time cards and recharge cards, offering customers greater flexibility and convenience. The time card is suitable for customers who visit sporadically, while the recharge card provides a prepaid method for regular customers to enjoy more discounts and services. The core advantage of the time card lies in its unique marketing model, similar to the membership card system of gyms. Firstly, the time card requires real-name registration and face recognition to ensure the uniqueness of each card. Secondly, our park enhances customer stickiness by selling time cards. Because cardholders may visit more frequently, thereby increasing the opportunity for secondary sales. Additionally, we don't need to be overly concerned about cardholders visiting every day. According to historical data analysis, the average number of visits by customers holding annual cards is approximately ten to sixteen times. Therefore, when introducing, we need to provide in-depth and detailed explanations so that customers understand the value of time cards.

At the same time, users of time cards are also an important part of the long-term customer flow of the store. Time card type: Based on the different lengths of validity periods, we distinguish annual cards, quarterly cards, and monthly cards to meet the needs of customers in different time periods.

Annual card: As our most appealing product, it is highly suitable as the main offering in a relatively large sports complex to lock in long-term and stable customer flow in the surrounding area. Simultaneously, the annual card provides cardholders with unlimited admission opportunities throughout the year. This long-term membership system not only ensures a continuous flow of customers but also provides a stable cash flow for your investment.

Advantages: The Annual Pass is the core product of large-scale complexes, capable of attracting and retaining long-term stable customer flow in the surrounding area.

Seasonal Pass: The flexibility of the Seasonal Pass is particularly suitable for customers who are hesitant about long-term commitments. It not only caters to the needs of seasonal visits, such as frequent visits during holidays or specific seasons, but also brings stable quarterly revenue to the park. Additionally, the Seasonal Pass can also serve as a trial experience, allowing new customers to experience the full range of services of the park before deciding on a longer-term membership relationship.

Advantages: The Seasonal Pass attracts hesitant customers with its flexibility, meets seasonal visit needs, and promotes stable quarterly revenue through trial experiences.

Monthly Pass: The Monthly Pass is a flexible and convenient short-term membership service we provide to customers. It enables cardholders to enjoy unlimited visits to the indoor park within a month without the worry of additional costs. This card type is particularly suitable for customers who frequently visit the park, as well as new customers who wish to experience all the projects of the park within a short period. For new stores, the Monthly Pass is an attractive marketing tool. It not only helps to rapidly accumulate the initial customer base but also attracts more potential customers through word-of-mouth. Moreover, the monthly card also provides a stable source of income for the park, even during the low-traffic season.

Advantages: It's an ideal strategy for attracting customers and maintaining performance during the off-season, providing customers with flexible short-term visits, stimulating consumption, and keeping the store active.

B. Indoor Park Card Type The card is a flexible and economical pay-as-you-go plan designed for customers. It allows customers to purchase a certain number of admission tickets based on personal needs without making a long-term commitment. It is suitable for both occasional customers and new customers who want to try the park's services. The card is tailored to customers with diverse needs and is highly suitable for those occasional visitors. Compared to a single ticket, the card offers more flexibility and convenience. For instance, if the park provides a variety of different activities, such as karting, sports areas, and children's play areas, the card enables visitors to choose different areas or activities based on their interests. In this way, the park can attract a broader range of customers through diversified ticketing options rather than relying solely on a single admission ticket. The diversity of the card also helps to improve visitor satisfaction as they can plan their visit according to their own time and interests, thereby enhancing the overall amusement experience. Advantages: It provides the flexibility of paying as you go, suitable for occasional visitors and new customers, without a long-term commitment, and is economical.

C. Indoor Park Recharge Card/Stored Value Card Type Our recharge card offers a rich and diverse range of consumption options, aiming to bring customers greater economic value and enhance brand loyalty to the indoor park. Customers can recharge flexibly based on their personal consumption habits and budgets, use the recharge card to purchase tickets for various stores at any time, and support multiple people to share, ensuring cost-effectiveness. This flexibility of personalized service makes the recharge card the core of our marketing strategy, suitable for stores of all sizes, and meets customers' needs for different times and amounts.

Advantages: By providing personalized and flexible recharge options, it enhances customer loyalty to the brand and becomes a core marketing strategy adaptable to stores of all sizes.

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