Author: Pauline Pan Publish Time: 2024-07-30 Origin: Site
There is no denying that the main consumer group of indoor sports parks is children; however, the actual driving force behind consumption is invariably parents. So, what should investors of indoor sports parks do to fulfill the requirements of adults while accommodating the needs of children? How can they enhance the experience of parents and transform them into loyal customers?
Some areas within indoor sports parks need to supply children's play apparatuses, such as naughty castles, rainbow crawling nets, and so on. Out of concerns regarding children's safety, there are typically one or more parents accompanying them during play. Children are always brimming with energy when they come across their favorite toys and play facilities. Likewise, some adult play zones need to be set up, and certain sports and competitive equipment can be provided for adults to enjoy, enabling tourists of all ages to have a great time in the sports park.
Sports parks can introduce some special cold drink and dessert shops. This can not only address the issue of tourists replenishing their energy but also diversify the operation of sports parks. Compared to traditional indoor parks, this makes them more appealing to customers.
You can also establish adult leisure areas, such as nail salons, yoga zones, or surfing sections, allowing adults to consume freely. This kind of linked consumption can bring a considerable amount of income tothe sports park. At the same time, it will prolong the playtime of customers, achieving two goals with one action.
First, many parents' impressions of indoor sports parks stem from the venue's staff. Hence, we should enhance the experience of parents and the service level of the indoor sports park staff.
The staff of indoor sports parks must possess good service concepts, professional skills, polite language, an enthusiastic attitude, humanized services, and a neat appearance, etc. In this way, improving the experience of parents can not only boost consumer satisfaction but also turn these consumers into "loyal and repeat customers" of indoor sports parks!
Indoor sport parks need to be aware of the customer experience in order to solve problems and formulate future operation strategies for sport parks. Many renowned brands have their own loyal customers. So, how do such loyal customers come about?
It must be that the brand has provided superior service. For instance, a classic case in the hotel industry: remembering the customer's name, room preferences, and eating habits, etc. Treat tourists as friends and have emotional interactions with them. These actions can establish a good emotional connection with tourists, and tourists will naturally trust the brand and increase the frequency of consumption.
If only product services are provided to the customers without continued service; in the minds of customers, indoor sport park is merely a business and cannot evolve into a loyal customer relationship.
"Customers are God." This is a widely-known statement in the service industry. Especially in this service-oriented society, we must pay greater attention to customers and enable them to feel our heartfelt service attitude. Treat each person as an individual rather than understanding them in a programmed manner.
The above-mentioned are some measures capable of improving the consumer experience in indoor sports parks. However, surely, there are more than just these. It is believed that once investors implement these actions, they can better accomplish the differentiated operation of indoor sports parks.
