How Can Indoor Children's Theme Parks Break The Traditional Business Bottleneck?

Relevant statistics show that currently in our country, the main consumers are those born in the 1970s (47%) and the 1980s (36%), totaling 83%. This age group has strong spending power and has mostly shifted from a two-person to a three-person family. The family focus has moved to children, and individual consumption opportunities have decreased. Kids have become a key factor in family outings. To some extent, it can be said that in China's shopping malls, those who win over children win the market. Thus, indoor children's theme parks will grow rapidly in the future and become a winning tool for traditional shopping malls.

The earliest children's playgrounds mainly consisted of naughty castles, with simple equipment and an area of 200-1,000 square meters. They mostly attracted young kids and played a supporting role in shopping centers. Many malls had one or several, and profits were decent. They were popular for a time.

However, society is evolving fast. Nowadays, online shopping is widely accepted by people, especially the young, forming a consumption habit. The traditional children's amusement parks can no longer meet people's higher demands for experiential consumption. People need greater satisfaction at the spiritual level and more happiness through comprehensive services.

So, in conclusion, the future indoor children's theme park should have these 6 core advantages:

1. Integrate theme stories into equipment, customize it to enhance attractiveness and independence.

2. Have an innovative operation model: Make equipment and amusements more fun to attract repeat customers and increase profits and stickiness.

3. Incorporate education into amusement, not just physical games, but also educational content to combine learning and fun and increase parents' satisfaction.

4. Focus on family-based interactive entertainment, involve parents to enhance family bonds and the happiness index.

5. Add supporting facilities like performances and catering to improve the software service level and enhance the experience.

6. Use a computer IC card system for management to facilitate operator control, increase income, and support customer data mining.