Author: Cherry Li Publish Time: 2024-07-25 Origin: Site
Many friends are struggling with the question of which month is better to open a children's playground? We all know that during some holidays, the business of children's playgrounds is very booming. So, should we open during these busy times?
From the early planning to the preparation for opening, a children's playground generally takes one to two months. Conducting market research, site decoration, staff training, opening publicity, etc. all require time, and planning must be done in advance. In fact, there are several golden points for opening a children's playground. Do you know what they are?
1.April to May each year
This is a very important node! These two months are mainly for the preparation of May, June and the summer vacation. There is the May Day holiday in May, the Children's Day in June, and the summer vacation is a long period. These time periods are when children are concentrated, and the holidays are long. When a children's playground opens at this time, it can quickly attract the target group. Coupled with preferential opening activities, it is very easy to increase the card purchase rate of customers and recover funds quickly.
2.August to September each year
The months of September and October are mainly for the preparation of the National Day holiday and the Mid-Autumn Festival holiday in October. This cycle is relatively long. Parents have more free time and will naturally take their children out to play. Moreover, starting from September, there are many and relatively frequent holidays in the second half of the year. The Mid-Autumn Festival, National Day, Double Eleven, followed by Christmas, New Year's Day and the New Year come one after another. Therefore, as an investor, you must not miss this time point.
3.October to December each year
It is mainly for the preparation of New Year's Day and the Spring Festival. Encountering the winter vacation, children start to have holidays for about a month. There is plenty of time, and at the same time, there is the Spring Festival return home tide. Opening a store before the New Year can also seize the last major wave of passenger flow this year. Through some New Year promotion activities, publicize the brand in advance and form a certain popularity first to lay the foundation for next year's operation.
Is there a distinction between off-season and peak season for children's playgrounds? The distinction between off-season and peak season is a relative concept. As the saying goes, if you work hard, every day is the peak season; if you don't, it's the off-season. During some holidays like May Day, Children's Day and the National Day Golden Week, the business of children's playgrounds is bound to be three to four times better than usual. This is the so-called peak season. What about the off-season? Although there is one, as a qualified operator, one should strive to improve this situation instead of letting it develop. For example, in the off-season, add some activities, creative courses, etc. to increase income.