How can children's parks take advantage of the Mid-Autumn Festival and National Day to achieve a surge in revenue?

The Mid-Autumn Festival and the National Day are among the most important traditional festivals in China every year. For children's amusement parks, this is a rare opportunity to attract more visitors and achieve a significant increase in revenue. I have summarized some creative and practical tips to Help the children's playground to take advantage of the Mid-Autumn Festival and National Day celebrations to give children and parents an unforgettable experience.

1.Provide Featured Activities

A successful event is the key to attracting visitors and enhancing the park's popularity. During this double festival period, children's amusement parks can launch a series of featured activities related to the themes of the Mid-Autumn Festival and the National Day. For example, hold a "Mid-Autumn Festival Lantern Riddle Guessing" event in the park and invite children and parents to participate in the riddle-solving game to win exquisite gifts. Through the combination with traditional culture, such activities can not only stimulate children's interest in learning but also bring pleasant shared moments for families.

2.Online and Offline Promotion

Create festival-themed promotional posters and widely spread them through sharing and collecting likes on Moments, group-buying on Douyin short-

video platform, and social media. The promotional posters and videos should include the name of the children's amusement park, special event information, attractive patterns, and indicate the participation methods, time, and location.

3.Joint Marketing Cooperation

Cooperating with other related businesses and jointly carrying out joint marketing activities is a good way to attract more visitors. During the Mid-Autumn Festival and the National Day, children's amusement parks can collaborate with restaurants, supermarkets, and other businesses to launch preferential packages or joint ticket purchase activities. For example, cooperate with a restaurant and obtain discount vouchers when purchasing tickets to the children's amusement park. By recommending each other, it can increase the customer sources of both sides. Such cooperation can not only attract more visitors but also expand the influence of the park.

4.Create Interactive Experiences

The interactive experiences in children's amusement parks are one of the important factors for children and parents to choose. During the double festival period of the Mid-Autumn Festival and the National 

Day, enhancing interactive experiences will leave a deep impression on visitors. Use AR technology to enhance the amusement experience. Add virtual elements to the game facilities of the children's amusement park, such as interaction with virtual characters and visits to virtual attractions, to enhance the visitor experience and attract more families to choose to spend the holidays in the children's amusement park. For instance, set up a huge Mid-Autumn Festival moon installation for tourists to take pictures, or hold a National Day-themed parent-child game where parents and children can participate together. Such interactive experiences can not only increase the participation of visitors but also enhance the reputation and popularity of the park.

5.Create a Festival Atmosphere

To enable visitors to have a pleasant double festival of the Mid-Autumn Festival and the National Day in the children's amusement park, creating a festival atmosphere is very important. Decorate the park's venues, roads, and facilities with flag, lanterns, and other decorative items related to the Mid-Autumn Festival and the National Day to create a lively and festive atmosphere. At the same time, professional performance teams can be arranged in the park to perform Mid-Autumn Festival lion and dragon dances, National Day martial arts performances, and other programs to make visitors feel the strong festival atmosphere.

6.Member Exclusive Benefits

During the double festival period, members will receive double points for consumption, and the points can be used to exchange for gifts or extend the validity period of the membership card. For popular amusement projects, set up priority channels for members to reduce queuing time and enhance the member experience.

7.Value-Added Services

Provide parents with short-term child care services so that parents can shop or rest at ease during the double festival period and provide children with a safe environment and interesting activities.

Through the above creative and practical tips, children's amusement parks have the opportunity to achieve a significant increase in revenue during the Mid-Autumn Festival and the National Day. Providing featured activities, joint marketing cooperation, creating interactive experiences, and creating a festival atmosphere are effective ways to attract more visitors. Let's bring unforgettable park experiences to children and families and spend a pleasant double festival together!