Why some traditional play parks low income ?It might be due to the following reasons!!

The children's park industry is flourishing increasingly! There is a vast consumer market and diverse profit patterns! Many investors have seized the opportunity to enter this domain. Nevertheless, while some children's parks are teeming with people, others remain deserted.

A poor business performance demands finding the underlying cause and resolving it to alter the situation. What aspects might not have been implemented well, resulting in a lackluster business? Only by addressing the specific issues can the problem be better tackled!

Based on years of industry experience,  CHOWCHOW PLAY contends that the main reasons why some children's parks have few visitors and are not popular lie in the following aspects not being managed well:

1.Product Project Issues

If you observe closely, you'll discover that most children's parks with poor business typically have relatively straightforward products in the store and they are not the type with complex projects.

If the projects available for experience in a children's park store are overly simplistic, featuring only a few basic amusement offerings and no supporting projects, children may lose interest after visiting two or three times.

Consequently, for those intending to open an indoor children's park, it is generally recommended to establish one with a complex project framework that combines the drainage project, word-of-mouth project, and high-profit project seamlessly, and ensures the maximum possible diversification of store products.

2.Store Location Issues

Of course, even if your store has numerous and superior product projects, it won't matter if the store location is wrongly selected!

A poor store location is an extremely critical issue. After all, the location determines the flow of customers entering the store and the type of consumers.

A large flow of people doesn't necessarily equate to good business. The key lies in considering whether these people have a demand for your park and assessing the compatibility between the flow of people and the target group of the children's park.

To save costs, many operators prefer stores with lower rents, which is understandable. However, if the price of a certain location is significantly lower than that of other similar locations, you must be cautious. This might be attributed to a poor location or other hidden factors.

If the location is not ideal and it's challenging to make artificial changes in the later stage, then you might have to minimize losses in a timely manner, find a more suitable location, or modify the product projects and start anew.

3.Service Quality Issues

As a form of experiential consumption, children's playgrounds sell not only products but also services!

So, if there are no issues with your store location and product items, then it's time to contemplate whether there are problems with the daily service.

Service can be seen as the face of a store. If the service is defective, the business of this store is bound to struggle. Even if it is prosperous for a while, it won't endure.

4.Marketing and Promotion Issues

Of course, in the current era of Internet dividends, relying solely on the traditional offline business model is outdated. We must learn to integrate online and offline methods and adopt multi-channel and multi-mode development.

Nowadays, when starting a business and opening a store, you can no longer wait for customers to come to your store as before. You must learn to promote and advertise, and utilize popular online influencers and self-media channels to attract traffic.

You must comprehend that in this era of "information explosion", "even the best wine is afraid of being concealed in a deep alley"!

And you must not underestimate online promotion. It can not only serve as a promotional means for your offline physical store but also become one of your online profit channels.

Zhejiang Qiaoqiao Education Technology Co., Ltd.（indoor playground manufacturer)provides professional guidance to partners, including feasibility analysis, investment analysis, business district analysis, site selection plans, and store designs. These guides have simplified operations, making them worry-free.