How can an indoor parent-child playground park become a check-in landmark?

The development history of indoor parent-child parks can be traced back to the late 1990s. At that time, due to the acceleration of China's urbanization process, the improvement of urban residents' income level, and the change in family structure, more and more families started to pay attention to family entertainment and parent-child interaction. This led to the emergence of indoor parent-child parks. During this stage, the main outdoor children's parks offered simple entertainment, mainly in the forms of regular parks, theme parks, and children's parks.

Since 2010, shopping malls have entered a golden era of development, and parent-child formats have become a "standard" for entering shopping malls. Indoor parent-child parks have started to blossom everywhere, mainly as large indoor amusement parks in big shopping malls and supermarkets. Initially, they focused mainly on children's play and leisure, and the products were relatively simple. With the continuous growth of market demand, indoor parent-child parks are gradually becoming more professional and diverse. At the same time, a number of professional indoor parent-child park operators have emerged in China.

With the continuous growth of the young generation of families and the upgrading of consumption concepts, the indoor parent-child park market is expected to maintain a rapid growth trend in the future.

In recent years, with the gradual increase in the number of large shopping malls, the number of children's amusement brands has also gradually risen. According to Winshang Big Data, in shopping malls of 50,000 square meters and above in 24 cities across the country, there are 633 children's amusement brands in the children's parent-child format, among which 206 are national chain brands. The market of China's indoor parent-child park has gradually matured, and the industry competition has become increasingly fierce. The time for indoor parent-child parks to enter the bottleneck period from the opening period has been significantly shortened. Usually, within three to six months of opening, the park will experience a gradual decrease in the number of tourists and a decline in profits. This is the dilemma currently faced by most parks. The reasons for this dilemma can be divided into the following points:

1. Product type homogeneity:

Homogeneity is the main reason for the bottleneck period of indoor parent-child parks. Due to the high similarity of amusement equipment, most of the amusement projects are alike, which makes tourists lose interest in parent-child park projects.

2. Diversification of user needs:

With the diversification of consumers' demands for parent-child entertainment, traditional indoor parent-child parks can no longer fully meet the needs of consumers. Consumers pay more attention to the experience and service and have higher requirements for the facilities, activities, and services of parent-child parks.

3. Challenges of sustainability and innovation:

Indoor parent-child parks need to continuously innovate and upgrade facilities and services to meet the needs of consumers. From the above cases, it can be seen that in the process of continuous development, parent-child parks are also undergoing changes to varying degrees along with the changes in the times and environment: Product type: Breaking the traditional park form, enriching the park's play format, having obvious theme characteristics, creating a "parent-child +" play mode, integrating play + experience + education + food, creating a one-stop family play center, and achieving one store with one theme and one store with one feature. Overall service: With "super user thinking" and "extreme service" throughout the operation details, create butler-style detail services and enhance the parent-child play experience. Continuous innovation: In addition to hardware upgrades, more attention is paid to the "software" part, and the park activities are updated monthly to continuously attract customers.