What Constitutes The Components of Indoor Sports Park Marketing?

After conducting a thorough analysis of the positioning of the "Family Sports Center", we can distinctly perceive the layout direction of the indoor sports park. We must attach the highest importance to the opportunities presented by the macro environment because this directly determines the zenith of our park's development. The "Family Sports Center" constitutes a market positioning strategy, where "family" constitutes our target customer group, "sports" represents our core essence and is also the key core product of subscription, and "center" symbolizes the precise positioning of a new commercial entity and a new commercial complex. The majority of the aforementioned explanations remain within the theoretical realm, just as the well-known saying goes: "Practice is based on theory". Next, let's deliberate on how to implement it.

If the "Family Sports Center" is regarded as a chess game, then the next crucial aspect is how to utilize the chess pieces for troop arrangement and formation, that is, to precisely control the development direction. After all, this is directly related to the input-output ratio.

First and foremost, let's take a comprehensive view of what the chess pieces of the indoor sports park encompass. Dianping, Douyin, Xiaohongshu, WeChat public account, WeChat video account, community, local group purchase, etc., all belong to marketing channels and they are all chess pieces in the chess game. Team members, capital reserves, equipment and facilities, etc., are also chess pieces and fall within the category of human, financial and material resources. Tickets, membership cards, party team building, etc., all these are product combinations and they are also chess pieces in the chess game. The situation they jointly present constitutes the entire chess game. Therefore, the chess game is a small environment within the larger environment of the chessboard and it is the situation manifested through the joint action of all chess pieces.

Let's take a specific and detailed example, taking tickets as an instance to deeply comprehend the interaction among chess pieces. What kind of profound impact will it have on marketing strategies and market operation methods? First of all, whether it is Douyin, WeChat public account, community or WeChat customer service number, this implies that marketing channels will become more plentiful, more timely and more flexible. In other words, you can reach consumers effectively at any time and anywhere, which is the first extremely important chess piece. The second chess piece lies in the fact that as the industry's investment in traditional advertising gradually reduces, people are more inclined to disseminate word-of-mouth through intuitive experiences. In other words, we allocate the money originally designated for advertising to customers, enabling them to personally experience the products and feel our venues, thereby facilitating further sharing and diffusion. The third chess piece pertains to physical venues. For venues like our indoor sports park, our inventory is actually changing on a daily basis. Someone comes for consumption today but will not return in the future, so the inventory for the day is often difficult to be fully utilized and there is even a certain degree of waste. Moreover, during time periods such as weekdays or evenings, there is a considerable amount of unsaturated time and inventory, which can be thoroughly subdivided into weekday tickets, parent-child tickets, single tickets or family tickets; they can also be divided into weekday tickets, weekend tickets or holiday tickets; they can even be further segmented into early tickets and evening tickets based on time periods. What results will this operation bring? In fact, by doing this, your marketing will become more flexible, timely and effective. When you divide the inventory in a very meticulous manner, you can employ dynamic pricing to completely clear your inventory in this way. So, theoretically speaking, your inventory can be completely cleared. The key lies in how your marketing strategy is employed and how your marketing methods are implemented. Take a typical cross-industry example. There is a brand called "Qian Dama", which has a prominent slogan stating, "Qian Dama does not sell overnight meat". They guarantee not to sell overnight meat through discounts at night. We believe we can draw reference from their practices and we are determined not to sell overnight inventory. This represents a significant transformation in the market operation mode brought about by the mutual influence among chess pieces and we are fully capable of clearing inventory. Your marketing can be executed through live broadcasts, social networks, etc. In fact, with just a brief sentence, you can directly connect with your customers, which is starkly different from the previous methods.

To sum up, the marketing structure of indoor sports parks is actually divided into three parts:

Firstly, online marketing channels such as Douyin and Dianping. This type of marketing model is relatively straightforward. As long as you strictly adhere to the rules of the platform, you will be able to obtain more display opportunities.

Secondly, customer marketing, which essentially means that when you provide high-quality services to one customer, more customers will recommend you. You must firmly believe that the power of "person-to-person" referral is extremely potent.

Thirdly, reasonable inventory clearance. In a nutshell, you must scientifically and rationally plan your venue and exert your greatest efforts to ensure that the venue can reach saturation during every time period.

Only by closely integrating theory with practice and meticulously arranging each chess piece can indoor sports parks excel in the fierce market competition and achieve long-term and stable development.

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Zhejiang Qiaoqiao Education Technology Co., Ltd. ( indoor playground manufacturer)provides professional guidance to partners, including feasibilityanalysis, investment analysis, business district analysis, site selection plans, and store designs.  These guides have simplified operations, making them worry-free. operations, making them worry-free.