What are the revenue models of indoor children's parks?

      

With the development of the economy and the importance that parents attach to education, children's entertainment projects have received widespread attention, and parents have higher requirements for the play modes. The site operators relying on a single ticket profit model have already found it difficult to survive and must enter diversified competition.

If you want to open a children's park, you first need to know what the revenue models of a children's park are, so as to make better decisions on how to open a good children's park for yourself.

Membership card income

First, membership card revenue. Membership cards are generally divided into annual cards, half-year cards, quarterly cards, monthly cards, times cards, and hourly cards. Some parks will also introduce summer vacation cards and winter vacation cards. Different membership cards can meet the needs of different consumers, and the situation of the number of park membership cards can also indirectly reflect the appeal of the park's play equipment. The two major benefits of membership cards: 1. It can establish a deep link with customers, and if the service is done well, there will be many fixed customers; 2. Membership card recharge can help the park quickly recycle funds and reduce financial pressure.

Therefore, doing a good job in the sales of membership cards and the maintenance of member customers is very important for a park.

Way ②

Individual visitor ticket income

Second, individual visitor tickets. Individual visitor tickets mainly include on-site single tickets and group purchase tickets. The income from individual visitor tickets is the second important source of revenue for the park. Member customers are all transformed from individual visitors. To attract more individual visitors, the store location must be selected in a place with a large flow of people, and the online promotion must be in place.

Way ③

Snack and toy income

Third, snack and toy income. A separate area can be planned in the children's park for the sale of goods. It can be children's snacks, toys, and daily necessities, and consider in three directions.

Way ④

Income from cross-industry cooperation

Fourth, cross-industry cooperation. Use the site of the children's park to cooperate with other businesses to hold activities, increase the popularity of the park, and realize the transformation of customer volume. For example, cooperate with surrounding children's training institutions to hold activities such as small knowledge contests, talent shows, and interesting activity competitions.

In this way, the shared customer resources of both sides can be achieved, and both sides can carry out secondary marketing.

Way ⑤

Special value-added income

Fifth, special value-added services. Now parents pay more attention to the interest development and early education development of children. We can launch children's creative classes in the park, such as painting, puzzle handcrafts, baking, and other contents. These activities can cultivate children's innovation ability and hands-on ability, and parents are also very willing to bring their children to take such classes. In addition, personalized services such as children's early education, children's training, children's photography, and children's custody can all be used to extend the value-added services of the children's park.

There are actually many ways to make profits in children's parks, and we need to constantly discover and explore. I believe you will develop more novel profit models. There are many ways to increase the revenue of the park. The important thing is to find the methods suitable for your own park. Combine the advantages and characteristics of your own park to choose the methods to increase the revenue of the park and achieve the maximization of the benefits of the park.