What are the main profit models of indoor parks

Publish Time: 2024-07-06     Origin: Site

When we operate a children's playground,we need to know the profit channels it can obtain so that we can have an overall sales plan after the normal opening. So today, let's summarize with you the main profit channels of major children's playgrounds at present. In addition to the normal ticket revenue, there are actually more profit channels that we can utilize to make the profits of your children's playground more diversified.

A. Ticket Sales

1.Single-entry Tickets

Charge a fixed amount of ticket fee for each play, which is one of the most common profit methods. For example, children are charged 80 yuan for each entry, and parents are charged 20 yuan for accompanying.


2.Multiple-entry Cards or Monthly Cards、 Quarterly Cards、Annual Cards

Offer preferential packages for multiple plays to frequent customers. For example, a monthly card costs 300 RMB and allows unlimited entries within a month; an annual card costs 2,000 RMB

and allows free play throughout the year.


B.Charges for Amusement Projects

1.Separate Charges for Special Amusement Facilities

For some amusement projects with high costs or popularity, such as VR experiences and electric go-karts, additional charges are imposed.The charge for each experience ranges from 20 to 50 RMB.

2.Game Coin Mode

Set up amusement equipment that requires coins to start, such as claw machines and rocking cars, and customers use them by purchasing game coins.


C.Commodity Sales

1.Toys and Souvenirs

Sell toys, stationery, accessories, etc. related to the theme of the park. For example, custom-made cartoon character dolls, school bags printed with the park logo, etc.

2.Food and Beverages

Set up snack bars or beverage shops in the park to sell popcorn, ice cream, juice, etc.

D.Event Hosting

1.Birthday Parties and Gatherings

Provide venues and services for children's birthday parties, including venue decoration, catering, entertainment programs, etc., and charge a package fee.

A birthday party costs 800 - 2,000 RMB.

2.Enterprise group building and parent-child activities

Undertake enterprise or school team building activities, parent-child activities, etc., according to the scale and needs of the activities customized charging plan.


E.Cooperation with Brands

1.Display advertisements of cooperative brands in the park, such as posters and videos, to obtain advertising revenue. For example, cooperate with children's products brands to display their new product advertisements.

2.Joint Promotion

Carry out joint promotion activities with other enterprises to share costs and benefits together.

F.Training Courses

1.Talent Training

Offer talent training courses such as painting, dancing, and handicrafts, and charge tuition fees. The fee for one course is 500 - 1,000 RMB.

2.Sports Training

Such as roller skating, taekwondo and other sports training.


Therefore, there are actually many profitable models currently. As long as we are willing to try, I believe there will be a steady stream of opportunities. Continuously developing new profit models and rationally utilizing the children's park's own advantages are a good way to increase the profit and income of the children's park. Only in this way can we more easily achieve the maximum benefit.


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