Indoor children's parks cannot choose such a venue to open

When preparing to open an indoor children's playground, the choice of location is of crucial importance. A wrong location may lead to many difficulties in the operation of the playground, and even prevent it from achieving profitability and sustainable development. The following are the types that indoor playgrounds need to avoid.

A．Location avoidance types for indoor children's playgrounds: Second and third floors of residential complexes

1.For regular residences and non-community commercial projects:

Such venues usually lack a commercial atmosphere and sufficient foot traffic. The activities of residents in residential areas are relatively regular, and the demand for children's play may be relatively limited. Moreover, it is more difficult to promote and attract customers from other surrounding areas for non-community commercial projects.

2.Independent entrances and independent merchants on the second and third floors:

Higher floors and independent entrances can cause difficulties in attracting customers. Parents and children need to deliberately search for and climb stairs or take the elevator to reach, increasing inconvenience. This can easily reduce the willingness of customers to visit, especially for younger children with limited mobility and parents carrying many items.

3.Narrow main entrance fascia on the first floor:

A narrow fascia can affect the brand display and promotional effect of the playground. It is difficult to attract the attention of passers-by, reducing the exposure and attractiveness of the playground.

4.Location not in the center of the residential complex:

Not being in the core area of the residential complex means being far from the main activity area of residents, reducing natural traffic. Possibly, the surrounding supporting facilities are also incomplete, unable to provide convenience for parents and children.

B． Location avoidance types for indoor playgrounds: Village and township markets

1.Small population size and a small base of children:

This means the number of potential customers is limited, making it difficult to support the long-term operation of the indoor playground. Even if all children become customers, it may still not reach the passenger flow required for profitability.

2.The market is too low-end, and the consumption capacity is limited:

The income level of residents in villages and townships is relatively low, and they may not be able to afford the relatively high consumption prices of indoor playgrounds.

Their willingness and investment in children's entertainment consumption are also relatively low, and they are more inclined to choose cheaper entertainment methods.

3.Most children are left behind, and parents work outside:

Left-behind children are usually cared for by their grandparents, who may have more conservative consumption concepts and are less willing to spend a lot on children's amusement. Moreover, due to the absence of parents, children have relatively fewer opportunities to play. In some remote townships, a large number of young adults go out to work, leaving children without parental company to consume at indoor playgrounds.

4.The consumption frequency of surrounding villages in the township is low:

The residents in villages and townships have a relatively slow pace of life and relatively fixed consumption habits, and the frequency of non-essential entertainment consumption is low.

The distance factor may also affect their consumption decisions. Residents of distant villages may not often visit the indoor playgrounds in the township.

5.Developed townships with industrial clusters and family factories are not included:

The residents in such townships are busy at work and have less leisure time, and the demand for children's entertainment is relatively low.

The focus of industrial development is not in the service industry, and the commercial atmosphere is not strong, which is not conducive to the development of indoor playgrounds.

C．Location avoidance type three: Areas with a fully saturated market

1.Mature stores exist in commercial complexes, community businesses, and street-front shops

If there are already multiple mature indoor playground stores in commercial complexes, community businesses, and street-front shops, it means that the market competition is already very fierce. New indoor playgrounds entering may face many challenges.

2.Various types such as naughty castles, water parks, cute pet parks, outdoor non-powered facilities, and video arcades are flourishing

When multiple types of indoor playgrounds are booming in the same area, it indicates that the market demand in this area has been fully met and may even be excessive.

3.The group-buying ticket market for indoor amusement is active, competitive, and the prices are intensely competitive

An active group-buying ticket market usually means that consumers are very sensitive to prices, and in order to attract customers, each indoor playground may continuously lower prices, leading to price chaos in the market.

4.Within any 3-kilometer range, the commercial atmosphere is exceptionally developed, and terminal customers have many options for amusement

In areas with an exceptionally developed commercial atmosphere, terminal customers have numerous options for amusement, and their sense of novelty and loyalty to indoor playgrounds may be relatively low.