How To Operate The Indoor Children's Playground As A New Investment Hotspot?

Publish Time: 2024-07-12     Origin: Site

Everything is dedicated to children. Everything is centered around children. Children's playgrounds that integrate education, intelligence, health, and entertainment have emerged as a new investment hotspot in the 21st century. The establishment of indoor children's playgrounds has gradually evolved into an irreversible development trend.


As residents' living standards keep rising and consumption concepts keep refreshing, the children's market will expand further. The market concentration of children's playgrounds is relatively low, with few monopolistic companies developing across regions, and the profit margins are considerable. Currently, consumers increasingly emphasize quality and depth, and lay stress on personalized and differentiated play experiences.

1. Cross-industry Combined Operation


A superior indoor children's park must possess its own distinctive features and a sharp market insight. Merely installing amusement equipment is prone to causing homogenization.


Suggestion: It is advisable to collaborate with children-related institutions from different industries, introduce diverse service projects, and the most crucial aspect is to emphasize personalization. Additionally, it is necessary to incorporate numerous non-amusement formats and rely on a park system that supports multiple formats, thereby achieving sales growth corresponding to the increase in passenger flow.


2. "Anime IP" itself holds a tremendous fan effect. 


The "Anime IP + Children's Park" model, based on the fan traffic effect it brings along, can render children's theme parks more dramatic, flexible and imaginative, enabling children to view animation IP from various perspectives.


In the future development of the children's industry, "anime IP + business" will shape a new product model. Many children's park traders have perceived the possibility of combining animation and parks, and have commenced to vertically cultivate content, giving rise to an "anime IP" boom.


3. The Consumption Range Expands to Adults


In the indoor park's operation mode, although the core focuses on children, it is the parents who ultimately foot the bill. Thus, introducing parents to participate in children's entertainment together can enhance parents' involvement and achieve parent-child interaction.


The project is adjusted to the age atmosphere with 70% for children and 30% for adults. The integration of multiple formats will draw parents to participate in children's entertainment together and realize parent-child activities.

4. Integrate the Industrial Chain


Indoor children's park brands independently construct the entire industrial chain, refine their own businesses, and integrate the refined brands through market mechanisms to generate greater appeal. Unblock the entire industrial chain, increase potential income projects, and lay the foundation for the sustainable development of the brand.


This kind of theme derivation not only reflects a certain theme on the amusement equipment, but also establishes children's theme restaurants, theme derivative sales stores, etc., to achieve the efficiency of the operating area.


5. Theme Segmentation


Indoor children's parks need to emphasize differentiated operations and carry out segmented positioning. For instance, the indoor park should target children of different age groups. There should be variations in services so that children can enjoy themselves and be inclined to come back again. Businesses should learn to operate across industries. If children can make friends in the park or acquire relevant knowledge, parents will be more inclined to spend money. Find a method that aligns with local market consumption and create something distinctive to attract the market.



Where a market exists, competition follows; where competition exists, there are winners and losers. In business, there are no boundaries; any businesses, including those related to children and shopping, can be integrated to achieve mutual benefits.

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