How to do effective marketing for an indoor sports park?

1.The Relationship Between Ticket Revenue and Inventory in Indoor Sports Parks

Ticket revenue is closely interwoven with inventory. Concerning inventory, there is no cause for fearing discounts or price wars. Nevertheless, vigilance is necessary regarding incorrect discounting methods. The so-called incorrect discounting pertains to a protracted and aimless price war, which neither serves the objective of selling inventory nor building a brand. Undoubtedly, this amounts to a squandering of business opportunities. For example, during prolonged periods, including holidays and weekends, blindly reducing ticket prices is not prudent. In contrast, it would prove more advantageous to utilize these periods for attracting traffic. Perhaps for the majority, weekends and holidays represent prime profit-generating times, but it is entirely feasible to be more generous and cede some of the profits. The crux lies in the fact that ticket revenue must be meticulously adjusted in line with inventory.

2.How to Excel in Prepayment for Indoor Sports Parks

The second point is that prepayment should be centered around content. Sports form the core of our pre-sale products. The content can be presented in the form of activities or courses. If this approach is embraced, consideration should be given to how to convert different types of customers rather than merely concentrating on single-ticket revenue. For instance, a distinct customer profile should be delineated, specifying their residential address, school, and other aspects. For this category of customers, tickets cease to be the main focus; the key lies in whether the conversion can be successfully accomplished. They serve as an essential means of obtaining high-quality customers and realizing prepayments. If prepayments are carried out around content, lessons can be drawn from educational institutions that attract traffic through experience, promote venue and product experiences, and thereby generate products with higher customer unit prices.

3.How to Effectively Manage Team Activities in Indoor Sports Parks

The third aspect relates to team activities, which should revolve around key individuals, primarily encompassing birthday parties and team-building activities. Unlike ticketing, prepayments, catering, and other aspects, the principal challenge of team activities lies in customer acquisition. To seize the key individuals, one can refer to the methods utilized by To B sales in identifying key figures in large enterprises and major clients. With the accumulation of opening hours, business relationships will continuously improve. When the service quality remains stable, the focus should solely be on capturing the key individuals. For team activities, it is necessary to contemplate who the key individuals are. For example, in the context of team building, is it the boss, HR, or administrative staff? In the case of birthday parties, efforts should be made to attract customers with purchasing power and a fondness for parties, and understand the venues where they typically hold parties. This could potentially be a breakthrough point at the business and customer-acquisition levels.

4.Additional Segments of Indoor Sports Parks - Catering

Catering is a common supplementary format in indoor sports parks. Some venues provide it, while others do not, and some present it in the form of snacks. The approaches adopted by all are relatively similar. Since they are not catering professionals, achieving outstanding taste is a challenge. Therefore, rather than overemphasizing taste, efforts should be focused on enhancing the service. Just like Coke, where the product is standardized, but the packaging differs, resulting in a distinct perception. Service upgrades and iterations can be implemented, such as offering gifts or enhancing the service level, and ensuring that customers can clearly perceive these enhancements.

In our industry, service is emphasized in every aspect, and this is not merely a slogan. The reason behind this is that it involves the application of the revenue structure. There is an important principle that is consistently adhered to, namely, when resources are limited, maximizing the utilization of resources within a constrained space is crucial. Once the significance of a particular matter is clear, it is necessary to concentrate resources to execute it proficiently, that is, enabling the appropriate individuals to undertake the correct tasks. Other matters can be handled as appropriate, but the most important tasks must be executed well to ensure a more stable business situation. Ultimately, aside from the fundamental aspects such as equipment and environment, which must be managed proficiently, service emerges as the most critical element in our industry.

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Zhejiang Qiaoqiao Education Technology Co., Ltd. ( indoor playground manufacturer)provides professional guidance to partners, including feasibilityanalysis, investment analysis, business district analysis, site selection plans, and store designs.  These guides have simplified operations, making them worry-free. operations, making them worry-free.