How To Create Amusement Park Business in Third-tier And Fourth-tier Cities ？

1. IP-themed operation is the key to outperforming the market.

IP-themed operation is the key for the current amusement park to succeed in the market. In today's marketing landscape, the influence of IP has taken deep root in people's minds. Thus, when designing the park, it should fully leverage the IP beloved by children and people of all ages. It should combine local culture and regional characteristics to create a distinctive storyline and form unique highlights and traits.

2. Under the Internet celebrity effect, appearance is king.

Driven by the current Internet celebrity effect, the charm of appearance has become one of the essential souls in children's park design. Therefore, the color matching of the space scene is particularly crucial. It should adopt bright and relaxing tones that complement the theme of the park, highlight the layering of the space, and ingeniously integrate the theme elements to offer tourists a delightful visual experience. Such a design can not only attract tourists to visit and play but also become a popular check-in spot on social media.

3. The experience of the amusement project is king.

The experience of parents and children in the children's playground park directly determines whether they are willing to return. Comprehensive and considerate services, novel and interesting amusement facilities, and attractions suitable for all ages have a profound impact on consumers' experience.

In the current context of the popularity of short videos, parent-child products and amusement projects need to be constantly updated. Parents born in the 1980s and 1990s have become the main decision-makers for travel. Therefore, it is particularly important to study their travel needs and consumption habits, keep up with the trend, and create Internet celebrity products.

To meet the needs of different age groups, the design of the park has expanded from 6-8 years old to 12 years old. Even the needs of adults need to be considered. For instance, special projects such as barbecue camping, pet shops, and manicure and eyelash extensions are added. These measures not only enable children to play in a fun environment but also allow parents to have a great time with their children, while enhancing the brand's recognition. By providing attractions suitable for children of different ages, consumers' stay in the playground park is prolonged, the customer base is expanded from children to parents, and the pursuit of personalized and innovative experiences by new-age parents is fulfilled, making them more willing to pay for high-quality "experiences".

Parent-child interaction not only meets the needs of children but also focuses on meeting the needs of parents. Only through interaction can the emotions between parents and children be truly conveyed and the purpose of enjoying parent-child time be achieved. On the other hand, interaction among children is equally important. For children, playfulness and sociability are equally significant. Products should provide opportunities to meet partners so that children can play with their peers and obtain a richer play experience.

Take the case of Songyang Huakai outdoor playground euqipment, a case study of Qiaoqiao Education Technology.

The project is located in Taishun, surrounded by Green Paradise and Miracle Farm. The projects of parent-child rural tourism and pastoral education demonstration area have been implemented first. With "parent-child interaction and teaching in practice" as the core theme, the four major themes of train-themed business, wind chime flower valley, and exploration paradise deer forest create their own unique highlights and characteristics. The spatial design is perfectly integrated with the entire current terrain to meet the play needs of children of different ages. Based on the current situation, local conditions are utilized to minimize the damage to the original site, retaining the original mountain terrain and natural ecology of the site, taking into account leisure and entertainment and enlightenment education.

Empowered by the theme story, the entire venue is connected through the story line, allowing children to immerse themselves in the process of playing and participate in this adventure story with the "little train". The story theme is integrated with the amusement equipment, making the IP the main body of play and interaction in the scene, deepening the experience and interactivity.

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